SoftwareEngineer,Founder &Leather Craftsman
I'm Rémi, CTO at SEOPress and creator of Milo, the free subscriptions ecosystem for WordPress. I founded StoreUI, and I hand-cut leather goods under À la Française and guitar straps under BrudStraps. Eleven years at Automattic on the WooCommerce team.
N° 01 - Journal
Selected writing
- 01
Every poster looks the same now
Carrefour went from 37% to 100% AI-generated images in its catalogues in a few months. Auchan is testing, Intermarché is printing them for the aisles. The images are clean, cheap, and completely interchangeable. I think we are quietly trading identity for efficiency, and I say that as someone who uses AI every single day.
- 02
Three bug reports in three days, and what they changed in our pipeline
Milo is young and we do not have a QA department. Last week three people took the time to write to us, and every one of those reports is now a permanent test. Here is the honest version of what happened.
- 03
Free is not a price, it is a distribution strategy
I was Matt Cromwell and Zack Katz's guest on WP Product Talk to discuss a question I have bet a product on: can you monetize a WordPress plugin without paywalling the core? Here is the video, and the ideas I care most about from that conversation.
- 04
The paywall is the problem: why Milo will always have a free core
After 11 years inside WooCommerce and a front-row seat at the birth of Easy Digital Downloads, I am building a subscriptions plugin with no paywall on the core. Here is why, and how the money is supposed to work.
- 05
Checkout Summit 2026: a few days in Palermo I will not forget
A personal recap of Checkout Summit 2026 in Palermo. Great talks, great food, and the kind of conversations you only get when everyone stays under the same roof.